Social Media Image Sizes: Instagram, Facebook, YouTube, WhatsApp

Image Resizer – free online tool guide

Uploading an image at the wrong size leads to awkward cropping, blurry text or important details cut off. Each platform has its own preferred dimensions. This guide lists common social media image sizes and how to prepare your images with our Image Resizer and Image Cropper. Platforms update their layouts, so check current guidance for big campaigns.

Instagram

Type Size (px) Ratio
Square post 1080 × 1080 1:1
Portrait post 1080 × 1350 4:5
Story / Reel cover 1080 × 1920 9:16
Profile picture 320 × 320 (shown as a circle) 1:1

Facebook

Type Size (px)
Shared image 1200 × 630
Cover photo 851 × 315 on desktop, cropped on mobile
Profile picture at least 170 × 170

YouTube

Type Size (px)
Thumbnail 1280 × 720
Channel banner 2560 × 1440, with a central safe area

WhatsApp

  • Status: 1080 × 1920
  • Profile picture: square, shown as a circle

LinkedIn and X

  • LinkedIn shared image: about 1200 × 627
  • X (Twitter) in-feed image: 1600 × 900 works well

Safe zones

Platforms overlay buttons, names and captions on stories and covers. Keep important text away from the top and bottom 250 pixels of a 1080 × 1920 story, and centre key content on covers that crop differently on mobile.

File size and quality

Upload high-quality images, then let the platform compress them. If a platform rejects a file for size, use the Image Compressor. For PNG text graphics that look fuzzy after upload, try a larger size or JPG at high quality.

Text on images

Use large, bold fonts. Many people view on small phone screens. Keep wording short; check character counts for captions with the Character Counter.

For the basics of changing dimensions without distortion, read how to resize an image.

One design, many sizes

If you design posts in Canva or a similar tool, start with the largest format you need and keep important elements near the centre. Then resize and crop for each platform rather than designing from scratch. Keep a folder of templates at the right sizes so future posts are quick to make.

Frequently asked questions

What size is an Instagram post?

1080 × 1080 px for square or 1080 × 1350 px for portrait.

What size is a YouTube thumbnail?

1280 × 720 px.

Why is my Facebook cover cropped on mobile?

Mobile shows a different crop; keep key content centred.